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August 23, 2008


Alan Moore


What are the lessons for UK Politicians?


Tomi T Ahonen

Hi Alan

Well, I think most of the lessons of this have already been filtering to, or at least near to the UK politicians. They've been using SMS and mobile phones in their campaigns and cabinet meetings and political events for much of this decade; but perhaps not very obviously and pro-actively. So there Obama's campaign and in particular this VP annoucement gimmick, is a good clarion call to the UK politicians, that they can still use mobile phones (and SMS) much more in their campaigns.

I do recall that it was around the year 2000 that the Estonian government surprised the world by circulating cabinet meetings via SMS prior to the meetings. Since then we've seen all kinds of uses such as the Singapore government decreeing that all e-government initiatives have to be made accessable also via mobile phones. So we've had a lot of innovation in this space for much of this decade, and the UK has been right there in the mix for quite a while as well.

But I like the fact that the Obama VP selection announcement by SMS got such wide media attention, it hopefully helped remind older decision-makers that SMS is the world's most widely used data application and can reach 3.5 billion people on the planet - literally over half of the planet - today.. So rather than McCain learning to use email, he should perhaps skip that and go directly to SMS ha-ha..

Tomi :-)


Hi Alan, I have just been looking at the Twitter Vote Report for the US Elections and notice that reports via the iPhone client by far outnumber those by Android client which in turn outnumber SMS reports.

I know this is a self-selecting sample but is there not the prospect that the USA could perhaps bypass SMS and just use the familiar paradigms of internet and email but on a wireless bearer technology?

I see many advantages of SMS (not just for the youth or underpriveleged) but does middle America grasp these advantages?


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